> For the complete documentation index, see [llms.txt](https://docs.calyx.xyz/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.calyx.xyz/start-a-token-sale/preparing-your-token-launch/marketing-guidelines.md).

# Marketing Guidelines

Bringing your token to Calyx is more than just going live, it’s your chance to make a strong first impression. Clean, consistent visuals help people understand your project faster and trust it more.

### What we need from you

Your project will appear on Calyx as a project card, and on your details page we’ll feature a larger logo, more information, and a carousel with your promotional assets. To make that possible, we’ll need the following:

<figure><img src="https://122880929-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FotLHtB0Py146UpdFNxuk%2Fuploads%2FFaGM0v7yPfjLo9riH1uM%2Fcalyx-project-example.jpg?alt=media&amp;token=23828961-cdcb-476f-910e-fab6701f9805" alt=""><figcaption></figcaption></figure>

**Logo**

* Format: SVG or high-res PNG/JPG.
* Size: at least 512×512 px.
* Shape: square only.
* Versions: both light and dark, so it works on any background.

**Promo Images**

* Formats: JPG or PNG.
* Size: 1920×1080 (landscape).&#x20;

### Nice-to-haves

Want to stand out? Add some extras:

**Promo Video**

* Format: MP4.
* Resolution: 1080p or higher.
* Aspect ratio: 16:9 (YouTube standard).
* Length: up to 2 minutes.
* Consider including project name, token symbol, website URL.

**More Ideas**

* A project timeline image that highlights key milestones (e.g., token launch, exchange listings, partnerships, roadmap goals). This works well as a carousel asset or a standalone social post.
* Short teaser videos (15–30 seconds) for social media.
* Additional images for your project description.
* A simple press kit with your logo rules, colors, and fonts.

At Calyx, we see every launch as a chance for founders to tell their story. The better your assets, the stronger your story lands with the community. Don’t hesitate to reach out to our team for personalized recommendations.